Principal Product Designer

Kiril Velkov

Principal Product Designer with 18+ years of experience leading design for enterprise and high-growth digital products. In my last project, I designed an MVP solo that reduced monthly costs by €1.2 million.

I build design systems and scale delivery with generative AI workflows. I translate executive strategy into profitable platforms, helping teams navigate complex stakeholder environments.

Visit my work
Kiril Velkov portrait
Roche Netcom MIRÈ European Commission Salesforce Fairplay

Skills and technical capabilities

I'm tool-agnostic and process-driven. I adapt the stack the teams are using.

Product design & craft

  • Design Systems Architecture; Design Tokens
  • Figma Enterprise (Variables, DevMode)
  • Atomic Design
  • High-Fidelity Prototyping
  • WCAG 2.2 AA Compliance
  • User Research

Design leadership & strategy

  • Product Strategy
  • Outcome-Driven Design
  • Design Operations (DesignOps)
  • Agile/Scrum
  • Stakeholder Management
  • Discovery Sprints
  • Roadmap Prioritisation

Emerging tech & implementation

  • Generative AI Workflows
  • AI-Enhanced Design
  • LLM Integration
  • Low-Code (Webflow, Framer)
  • HTML5/CSS
  • Salesforce Lightning Architecture
  • Technical Feasibility Assessment

Data & business metrics

  • Conversion Rate Optimisation (CRO)
  • Funnel Analysis
  • Key Performance Indicators (KPIs)
  • A/B Testing
  • Customer Lifetime Value (CLTV)
  • Monthly Recurring Revenue (MRR)
  • Retention Metrics
  • Data-Informed Design

What my colleagues say

Martyna Tomaszewska

Martyna Tomaszewska

User Experience Lead / Associate Director at MSD

The best mentors emerge unexpectedly. Kiril joined to take over my projects, and we had an amazing vibe from day one. He is incredibly passionate, adaptable, and a UX expert who delivers top quality even under pressure. Kiril is highly organized and works perfectly as an independent professional or an irreplaceable team member. While I was meant to teach him, he accidentally became my mentor. He invests immense effort in helping others grow. Kiril will be an amazing addition to any organization; get him on your team ASAP!

Pascal Janshen

Pascal Janshen

Owner and COO of Fairplay Netherlands

Kiril is a person of high personal integrity, highly committed and he acts honestly and openly in conflict resolution. He is a professional focused on results, a collaborative individual, and a team player. He resolves all challenges with merit and consistency.

Thabs Royds

Thabs Royds

Content & Communication Director at World Travel & Tourism Council

Kiril is an excellent designer and UX specialist. I often requested him for my projects because of his superb eye and professional efficiency. He consistently delivers beautiful, fresh designs that exceed expectations, always on or ahead of deadline. He is a kind, professional individual who taught me a great deal about design. His experience also helped shape my thinking on project costing and effective UX strategies. He would be a great addition to any team.

Gabriela Cotoara

Gabriela Cotoara

Owner - AI & ML Services | AI Trainer

Kiril consistently delivers high-quality UX work grounded in strong user research and a clear understanding of user behaviour. He excels at translating insights into practical design solutions that genuinely improve the user experience and solve real product problems. He is a highly effective communicator and collaborator, working seamlessly with product, engineering and stakeholder teams. His professionalism, attention to detail and commitment to quality make him a trusted and valuable partner.

Charné Coetzee

Charné Coetzee

iGaming Consultant & Facilitator - Operations | Strategy | Payments

Kiril has an exceptional eye for UX/UI and an instinct for elegant, intuitive design. His attention to detail is obsessive in the best way, nothing is accidental, and every interaction feels refined, balanced, and intentional. The result is work that feels polished, premium, luxurious, and genuinely world-class. He brings a bold, intelligent, and witty personality to every project, making collaboration both effortless and energising.

Nomthandazo Peyise

Nomthandazo Peyise

CX Manager at FNB Commercial Accredited Customer Experience Master®

I had the pleasure to work with Kiril on couple of projects while employed by Flow Communications. Kiril is a great multitasker who contributed greatly to the company growth. He is a true visionary with positive attitude, always there to help and lead the project. He is honest, results driven and focused on the goals which in turn made my collaboration with him an absolute pleasure. Who works with Kiril do not obtain only a good UX Designer, but a really good partner for elevated results.

Mariys Plamenov

Mariys Plamenov

Senior Product Designer | UX/UI Design

Kiril is an exceptional professional whose natural leadership shines through every B2B and B2C project he leads. His extensive experience allows him to adapt quickly and deliver efficient results that are a significant asset to any business. Kiril's commitment to excellence and his knack for driving successful outcomes are truly commendable. I wholeheartedly recommend him for his remarkable leadership and professional skills.