BOSS Equestrian by A. Schill

Alexander Schill is a brand ambassador and official reseller for the BOSS Equestrian line. He operates from Germany and seeks international growth.

I started the project with thorough research following the official BOSS brand guidelines to ensure design accuracy. I also drafted an SEO plan from the beginning. This early preparation positioned the store to be competitive from the start.

I designed the website and marketing materials in Figma. Built the custom layout on Shopify and applied complete SEO strategies with refined product pages. This direct approach delivered a high-performing store while keeping customer costs low.

Alexander required a clean e-commerce platform that strictly followed the BOSS brand guidelines. His busy schedule demanded a store with minimal maintenance so he could focus entirely on driving sales.

He needed a system that made daily operations fast and simple. This meant setting up a mobile point-of-sale app and a bulk spreadsheet upload feature to capture inventory quickly.

The scope included launching the store with more than 250 items. I had to prepare every single product page with a clear information hierarchy and high-quality images. I applied strategic keywords across the catalogue to ensure strong visibility for both traditional search engines and AI discovery tools.